About Cite Up
Boots on the ground
since 2001.
What started as a single field team in Trinidad is now the Caribbean's most complete trade-marketing partner.
The story
In 2001, Ken Corbie started Cite Up on a simple conviction: a brand only wins when its product reaches the customer's hand at every single point of sale.
Two decades on, that conviction has grown into a team of more than 200 people working across Trinidad, Jamaica and Barbados — merchandisers, promoters, researchers and analysts who together log over 10,000 trade visits a month.
Along the way we added the other half of the equation: software and research that turn all that field activity into intelligence. Today, brands like Coca-Cola, Samsung, Unilever, Carib Brewery and Angostura trust Cite Up to both do the work and tell them how it went.
What we stand on
Six values, no compromise.
Continuous Learning
The shelf changes daily. So do we — every visit teaches us something we use the next.
Integrity
We report what we see, not what is comfortable. Trust is the whole business.
Win / Win or No Deal
If the partnership does not work for both sides, it is not a partnership worth having.
Different
We are not a staffing agency and not a research firm. We are the rare thing that is both.
Relationship Over Rights
We would rather be a long-term partner than win a single argument.
Results Focused
Activity is not the point. Sell-through, share and growth are.
Leadership
The people who
own the brief.
A leadership team that has spent its careers in Caribbean retail — and still knows the route to most of the stores.
Ken Corbie
Founder & Chairman
Corie Sheppard-Babb
Managing Director
Jacqueline Thompson
Operations Manager
Where we are
Across the region.
Trinidad
Two offices — north & south
Jamaica
Regional operations
Barbados
Regional operations