Retail Execution
Strategy means nothing if the product isn't on the shelf when the shopper reaches for it. Our field teams make sure it always is.
The brief
You can win the boardroom, the buyer and the planogram — and still lose the sale in the final stretch between the stockroom and the shopper's hand.
Cite Up owns that stretch. More than 200 field professionals complete over 10,000 trade visits a month, keeping your brand visible, available and impossible to ignore.
What we run
Dedicated, trained merchandisers who treat your shelf like their own — facings, planograms, pricing accuracy, stock rotation and out-of-stock recovery, visit after visit.
Brand activations and sampling programmes that create real moments at the point of purchase — staffed, supplied and reported by a team that has run thousands of them.
New product launch? Distribution drive? Territory you have never cracked? We assemble, brief and deploy the right field force for the brief — and scale it up or down on demand.
How it works
We map the route, the stores and the targets with you.
Trained field teams hit the ground on a fixed call cycle.
Shelf is set, stock is right, promotions go live.
Every visit is logged, photographed and fed back to you.
Pairs with
Every visit our teams make becomes data — feeding the dashboards and audits on the intelligence side of the house.