// Service 02

Trade Intelligence

Trade Intelligence that turns
execution data into better decisions.

Powered by Cite Up's real-time field technology and 22 years of trade execution expertise, Trade Intelligence transforms in-store audits into a scalable intelligence service that reveals what's happening in-market — and what to do next.

Trade Intelligence by Cite Up

Independent. Verifiable.
Actionable.

A third-party, technology-enabled trade audit service that delivers verified execution data and actionable retail insights — empowering brands and large distributors to make confident, data-driven decisions at the shelf.

0 Years of Expertise
0 Caribbean Territories
0 Outlets Served
0 Brands Represented

What it is

Your eyes and ears on the
ground — verified.

Trade Intelligence at Cite Up goes beyond traditional market research and manual audits. It combines technology-enabled data collection, verified in-store execution insights, and expert analysis to help brands and distributors understand what is truly happening in the market — and make better, faster decisions based on facts, not assumptions.

Trade Intelligence by Cite Up is a third-party, technology-enabled trade audit service designed for large FMCG brands and distributors that require reliable, objective, and decision-ready insights into in-store execution and competitive performance.

By leveraging our real-time field data technology — including geofencing, live photo verification, and structured data capture — Trade Intelligence delivers verified execution data that feeds advanced dashboards and analytics, turning execution into intelligence.

What it delivers

Execution, turned into intelligence.

/01

Verified execution data

Independently collected, GPS-confirmed, photo-evidenced.

/02

Actionable retail insights

Clear, decision-ready analysis from our expert team.

/03

Competitive category intelligence

Understanding your position relative to the market.

/04

Live dashboards and structured reports

Accessible to your team around the clock.

Who it's for

Built for both sides
of the shelf.

For FMCG Brands
  • Gain independent visibility into how your brand is executed in market
  • Validate distributor performance with trusted, third-party data
  • Support negotiation, investment, and distributor strategy decisions
For Large Distributors
  • Protect and grow market share through execution and competitive insights
  • Strengthen relationships with principal brands using reliable data
  • Identify execution gaps and opportunities across your outlet universe

Trade Intelligence

Intelligence that starts
directly at the shelf.

Every insight in Trade Intelligence originates from the shelf itself — captured in real time, verified on location, and delivered without intermediaries. Brands and distributors get a direct, unfiltered picture of what is happening in-market, so every decision is grounded in what is actually there.

  • Identify and close execution gaps before they cost market share
  • Compare performance objectively against competitors at category level
  • Act faster with verified, data-driven insights — not assumptions
  • Negotiate with confidence using trusted, independent third-party data

The portfolio

Two services. One
intelligence platform.

Trade Intelligence by Cite Up is delivered through two complementary service lines — each independently valuable, even more powerful together.

Category DATA 01

Category Intelligence

Comprehensive retail KPI tracking delivering reliable, independent category insights that complement and go beyond available market data — giving your team the verified intelligence to compete and win at the shelf.

  • Quarterly audits covering Modern Trade, Down-Trade, and Convenience channels
  • Share of Visible Inventory (SOVI), OSA, OOS, Pricing, and Chiller metrics
  • AI image recognition for objective, automated shelf measurement
  • Weekly Power BI dashboard with drill-down analysis and data download

Ideal for Large FMCG brands and distributors seeking verified category-level insights to win at the shelf

Trade AUDIT 02

Customized Retail Audit

A tailor-made retail audit solution providing reliable, verified insights on client-specific KPIs — filling intelligence gaps in merchandising, distribution effectiveness, and execution to support commercial decision-making.

  • Fully customized audit routes across your agreed outlet universe
  • Covers SOS, OSA, OOS, Planogram, Pricing, Brand Communication, and Asset Integrity
  • GPS-geofenced verified visits with mandatory live photo capture
  • Real-time Power BI dashboards with automated alerts to the sales team

Ideal for Brands and distributors needing verified execution data for commercial decisions and brand negotiations

ROI impact

Why it pays to know what's
really happening at the shelf.

Trade Intelligence delivers measurable business impact across four key dimensions — from operational efficiency to strategic competitive advantage.

Efficiency ROI

Field Efficiency Gains

Eliminate the cost of in-house audit resources — execution speed, headcount, and operational overhead reduced dramatically. Third-party data collection at scale, without the internal burden.

Attributable ROI

Stronger Brand Negotiations

Independent, credible data arms brands and distributors with verifiable third-party evidence to negotiate shelf space, visibility, and commercial terms with confidence.

Transformational ROI

New Category Insights

Capture benchmarks and best practices invisible to competitors — turning shelf intelligence into a lasting strategic competitive advantage your team can act on immediately.

Attributable ROI

Sales & Inventory Impact

Better execution driven by verified data directly translates to increased sales velocity and improved inventory rotation — measurable, attributable impact on the bottom line.

Technology

Powered by best-in-class
field technology.

Every Trade Intelligence service runs on Cite Up's advanced field reporting platform. Every data point is authenticated, every visit is verified, and every insight is available to your team around the clock.

Geofenced Visits

Every store visit verified by GPS-confirmed geofence check-in.

AI Image Recognition

Store photos automatically converted into category KPI data.

Secure Cloud Storage

All data and photo evidence stored securely and always accessible.

Live Dashboards

24/7 access to real-time performance dashboards and custom reports.

Our technology

Your data. Always on.
Always verified.

Cite Up's field reporting platform is the technology backbone behind Trade Intelligence — purpose-built for Caribbean retail environments. It turns your intelligence program into a continuous, reliable data engine.

  • Real-time photo uploads with mandatory live photo verification
  • Custom KPI dashboards built to your specific category needs
  • Automated reporting delivered on a weekly and quarterly cadence
  • Multi-territory coverage across 7+ Caribbean markets

Request a demo

Ready to see what's really
happening at the shelf?

Get a demo tailored to your market and category. We'll show you exactly what Trade Intelligence can uncover for your brand or distribution operation.

Request a Demo → info@citeup.com